I made a post recently, around two weeks ago about the topic that I want to cover right now. The number one thing that you need to do before you start marketing your business. What I’m talking about, you need to know your customer avatar. A customer avatar is just a fancy way of saying your ideal client or your dream client.
What I mean is, before you start doing marketing for your business offline or online, you need to know your target audience. Who’s that person that you want to come to your place? Let’s say if it’s a local business, whether it’s a spa, it can be a restaurant, a barbershop, some kind of local business.
Who is the ideal client that you would like to work with?
You have to know their age, where they live, their interests, you have to basically know everything about that person and I would say you have to know them better than they know themselves.
So when you get all the information about your ideal client and you have it in front of you, this is when you can start promoting your products or services because now you understand whom you are talking to specifically.
You can use this information to promote your services on social media channels, especially Facebook, Instagram, and LinkedIn. You could definitely do it on the radio, TV, and newspaper but I don’t recommend you to do so unless you have tens of thousands of dollars to promote.
So when you wrote down that ideal client and you have it in front of you, this is when you can start running ads. This is when you can start promoting your products or services.
What to Do Next?
You can invest $300 into Facebook ads and this is where you can get your ideal client instead of just making an ad in a newspaper that people read in general and not everyone is your ideal client.
The beauty of Facebook ads, you can literally target everyone and everything. So it starts from the location, then age, language, if they’re married or not, how many kids they have, and all of their interests.
There’s a question that I usually ask my customers before we start working with them. Who’s your ideal client? Do you know what they tell me? Everyone. The funny thing is that majority of people tell me that.
Not Everyone is Your Customer
The problem is, everyone can’t be your customer. Even if you have a restaurant not everyone is your customer. Let’s take as an example McDonald’s or Rib N Reef Steakhouse. These are 2 different restaurants. I totally understand that everyone wants and likes to go out with friends and eat but each and every restaurant has different clients.
We are working right now with 2 restaurants, they are more of a sports bar style. In order to find out who is their ideal client the owner or the management of the restaurant tells us who usually comes to the restaurant and who would they like to serve.
We take that information and start running ads, we do some testing where we usually test the age, interests, copy, and images/videos. There’s a lot of things that you can test to find your ideal client that will react and engage with your ads or posts, which means there are people that are interested the most in your service or product.
For this specific restaurant, the ideal clients were men and women from age 25 to 34 that live in that specific area and are interested in martial arts. So it’s super important to know your ideal client. When we found out the ideal client, after that, we started running ads only to those people.
Now imagine if we didn’t know who their ideal customer is. We would just know that those are people that live in the specific city, everyone from age 18 to 65+ because everyone likes and wants to eat and that’s all. It simply doesn’t work that way. We would not get any results.
This is exactly what I see a lot of businesses, especially local business owners do. They don’t target properly, they don’t narrow down the interests and all the targeting details.
Make sure that you know your ideal client first. If you don’t really understand how it works you can send us a message or fill out the form and we personally will explain to you how it works and how you can do it for your business specifically. We will also give you the customer avatar worksheet that can help you find your ideal client.